"Motion slidefilm" for Oxydol distributors & retailers, showing sales campaigns undertaken by manufacturer. Good lab testing shots. Housewife speaks about Oxydol detergent & its benefits.


This movie is part of the collection: Prelinger Archives

Production Company: Handy (Jam) Organization
Sponsor: Procter & Gamble
Audio/Visual: sound, B&W

Creative Commons license: Public Domain

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Reviewer: Marysz - - January 8, 2012
Subject: Lucky Mrs. Housewife
An abrasive announcer boasts of the "tremendous barrage" of advertising soon to come for "high-test" Oxydol. Their target is that demanding consumer ]Mrs. Housewife, always on the lookout for a whiter wash and less fading. Thanks to scientific tests using the "Tint-O-Meter" (a light bulb attached to a meter), Oxydol gets clothes 15% whiter than Rinso or SuperSuds. And "That's what every woman wants! Whiter washes!" And indeed, we meet Mrs. Housewife herself, a tired looking woman standing by a wringer washer who tells us that she prefers a ]soaking soap so she doesn't have to scrub and boil. Just a few days more lady, and you'll hear about it, the announcer snaps back. In the meantime, Mrs. Housewife goes back to her dreary routine of fishing clothes out of a washtub and putting them through the wringer one by one. Too bad she can't put the announcer through it, too.

Reviewer: longfade - - June 29, 2010
Subject: Good ol' Proctor and Gamble......
"We hired an army of the best and brightest scientific talent to work around the clock trying to improve a dish soap (or whatever Oxydol is). When we realized the great opportunities in the Pharmaceutical markets, well, that's when we REALLY got excited."

Reviewer: jazzygc1 - - November 5, 2006
Subject: Oh no!
My grandma stockpiled 70 years of Rinso and Red Super Suds in a warehouse because she got the stuff on the cheap. No wonder why all the family photos have had dingy dull scummy look to our clothing.

Now I am free to buy HIGH TEST OXYDOL...oh, they don't make that formula anymore. Oh no! What will I do?

Reviewer: Spuzz - - March 18, 2005
Subject: 50% less scum!!
Curiously (I know, I begin 50% of my reviews with curiously.. never mind) structured film that starts out by being as it says, a slide film, but then goes into a lab for a live-motion part, then goes back to slide motion. Only when it goes into the lab is when people start to move. I have no idea what this represents, but anyways, New and Improved Oxydol is presented to.. Somebody, it wasn't abundantly clear here (sales managers?) which much fanfare, bright colors! less staining! less scum! The true hilight of this film, and an Amelie moment for sure (actually, Rick already highlighted it in his CD-ROM packages) is the totally robotic wife who seems to have just stepped out of Stepford with her line deliveries such as "I want plenty of suds". Truly truly bizarre.